Role: Global Creative and Marketing Director
Brand: Creatures of Leisure
Location: Dunsborough, WA
Summary: This role is responsible for the effective development of creative content and marketing assets for Creatures of Leisure and the overall communication of the brand personality and story to the market. Ultimately the assets and stories will drive sales and profit for the company.

Responsibilities:

·      A strong creative direction, strategy and plan that contributes to the successful achievement of brand and business goals

·      Creating appropriate content for the use in brand, sales and marketing initiatives including Digital, Social Media, Print and PR to maximize the effectiveness of marketing initiatives

·      Successful and timely asset content including photographs and video for new products and brand campaigns

·      A cohesive working relationship with the Brand & Product Development team to ensure appropriate Visual Merchandising tools are utilized so that the products appeal to their target customer in an accurate, engaging and relevant way

·      Create retail collateral – create strong brand presence, product + brand stories

·      Developing and maintaining an engaging online presence which is consistent with the brand stories and which fits with the brands broader ecom strategies

·      Manage and utilise appropriate Social Media tools to engage with customers and tell consistent brand stories

·      Co-ordinate and execute Brand Events such as Sales Meetings, Campaign Launch, Surf Event