Role: Global Marketing Director
Brand: LEUS
Location: Carlsbad, USA
Summary: We’re looking for a talented disruptive marketer who is tech-savvy and is eager to maximize their strengths and skills. You love optimizing marketing activities and figuring out creative and effective ways to create brand awareness.

This person will be the “first boots on the ground” and will take operational responsibility for launching the marketing team. You will work with and report directly to the CEO. This position is intended to move into a VP title once established and proven with the company.

Responsibilities:

• • Create and execute go-to-market strategies seasonally for all product categories.• Create advertising plan and strategy, including creative and schedule for all advertising programs.

  • Develop and manage web/online strategy, including site launches, maintenance, ongoing online campaigns, etc.

  • Strategize and coordinate annual marketing/promo calendar (including media buy, product launch, online and all related campaigns)

  • Create and develop social media strategy to best convert reach into engagement and grow social following.

  • Regularly brainstorm new digital storytelling approaches by utilizing the best of each channel

  • Identify important areas of overlap between social and other channels in order to best optimize (IE paid social, PR, Affiliate, CRM)

  • Develop all marketing collateral programs, including in-store and advertising materials to market.

  • Spearhead all events, promotional planning and communication.

  • Order and manage all products necessary for events, trade shows, promotions, public relations.

  • Support global sales group with development and production of sales collateral materials, including but not limited to: catalog, sell in/out tools, POP, etc.