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Global Marketing Director

Role: Global Marketing Director
Brand: Fox Racing
Location: Irvine, California
Summary: They will direct go-to-market activities from start to finish through planning and preparation that allows for powerful results. They will foster communication between teams and drive deadlines in a dynamic consumer landscape.

Responsibilities:

• “Own” the Point-of-View of the Fox brand in the mountain bike category.
• Provide strategy and oversight of Fox’s global mountain bike marketing efforts
• Create and identify competitive advantages and be the gatekeeper of “what’s right” for the brand in the space.
• Define the seasonal and annual MTB marketing objectives, setting the vision and leading the implementation of successful go-to-market activities
• Work with Global Creative Director to distill the “IT” of our brand and products to the simplest, most impactful messages that connect with consumers and differentiate our brand from competitors.