Role: Global Public Relations Manager
Brand: Vans
Location: Costa Mesa, USA
Summary: As Manager, Global Brand Communications, you will integrate global communications strategies, cultural connectivity, and your intrinsic knowledge of the fashion, lifestyle and action sports market to amplify Vans’ brand and product initiatives.

Responsibilities:

1. Manage the global development and execution of communications strategies for brand platforms and product campaigns to successfully drive brand affinity, fuel consumer demand and strengthen our connection with consumers through earned storytelling, product seeding and media engagement.

2. Partner with global product, marketing and creative leads to develop an integrated go-to-market PR strategy for lifestyle and action sports campaigns, including developing an impactful consumer journey that implements key comms. tactics.

3. Employ impactful and engaging consumer insights, research and data to inform Vans’ brand communications to further drive aspiration and demand for the brand in a fast-paced, evolving digital marketplace. Achieve business objectives by delivering progressive and actionable key metrics reporting and KPIs to increase media impressions and consumer engagement seasonally.