Billabong

Global VP Marketing, Billabong Womens

Role: Global VP Marketing
Brand: Billabong Womens
Location: Austin, Texas
Summary: The right person will be extremely dynamic, creative, will inspire greater success and create extraordinary experiences, solutions and ideas.  Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.

Responsibilities:

·      Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors

·      Align brand vision to 5-year strategy & business plans

·      Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment

·      Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale, e-commerce and loyalty marketing

·      Design, create and develop influencer and athlete marketing plans across culture programs and projects

·      Drive creative content creation and campaigns based on consumer and market insights

·      Ensure global consistency in execution of marketing initiatives – across all consumer touch points

·      Manage regular communication throughout global regions

·      Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices

·      Develop brand tone of voice for each consumer, media and social channel