Role: Global VP of Marketing
Brand: Billabong
Location: Irvine, CA
Responsibility: To create the vision and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors

Summary:

• Align brand vision to 5 year strategy & business plans
• Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
• Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
• Design, create and develop influencer and athlete marketing plans across culture programs and projects
• Drive creative content creation and campaigns based on consumer and market insights
• Ensure global consistency in execution of marketing initiatives – across all consumer touch points
• Manage regular communication throughout global regions
• Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
• Develop brand tone of voice for each consumer, media and social channel