Billabong

Global VP of Marketing

Role: Global VP of Marketing
Brand: Billabong
Location: Irvine, CA
Responsibility: To create the vision and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors

Summary:

  • Align brand vision to 5 year strategy & business plans
  • Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
  • Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
  • Design, create and develop influencer and athlete marketing plans across culture programs and projects
  • Drive creative content creation and campaigns based on consumer and market insights
  • Ensure global consistency in execution of marketing initiatives – across all consumer touch points
  • Manage regular communication throughout global regions
  • Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
  • Develop brand tone of voice for each consumer, media and social channel