Role: Graphic Designer
Brand: Rip Curl
Location: San Clemente, USA
Summary: This role is responsible for overseeing the graphic art production for the Marketing Department, specifically related to retail + wholesale channels, digital media, and internal company projects.

Responsibilities:

Catalog Design & Production

• Oversee & execute seasonal studio photoshoots as it relates to the content creation for catalogs & e-commerce imagery
• Oversee complete catalog production process – including managing timelines, working across departments, sourcing product imagery needs for key messages or collections and signing off on vendor proofs.
• Oversee complete Elastic Suite production – including managing timelines, working across departments, sourcing product imagery needs for key messages or collections, reprocessing RCU ECOM imagery to B2B platform specs.
• Deliver catalog assets to trade marketing coordinator in a timely manner to ensure production is on time and in line with seasonal sales rep sell in process.

Content Creation

• Deliver content briefs for regional content creation needs. Work in conjunction with staff photographer/videographer on creative concepts for product or collection content needs, in and outside of studio.
• Organize Rip Curl content for accessibility and use across print, ecommerce and social channels.
• Work closely with Global Marketing Unit to understand creative expectation of global marketing campaigns and associated style guides.

Retail + Ecommerce + Trade

• Manage graphic design needs for new retail stores from design conception to execution of install – all falling inline with global Retail Manual. Oversee Seasonal window, lightbox and POP updates for retail + licensee stores
• Execution of all external sales tools including Go to Market PDF’s, POP + image menus, sales meetings + tradeshows, and rep requests.
• Partner with digital marketing coordinator as it relates quality control of global & regional digital & e-commerce guidelines.
• Oversee and execute all ECOM Product imagery processing for Ripcurl.com, Macys.com, Nordstrom.com, and all other accounts / reps who request imagery.

Advertising + Promotions

• Objective: Utilizes the advertising matrix and regional calendars to execute campaign objectives to calendar.
• Objective: Execution of all design work in alignment with style guides and design direction provided by the Global Design Team
• Objective: Design of all media advertising and all artwork for Rip Curl events and grassroot promotions while delivering to calendar
• Objective: Support digital marketing and ecommerce unit with best in class paid social advertising assets.

Internal

• Partner with print room operator as it relates to their work flow and timely execution/installation of in-store requests.
• Identify and employ temp hires to assist in peak season production while staying within budget parameters.
• Works closely with product managers, global marketing unit, and Rip Curl Retail personnel to design and produce artwork for their needs.
• Understand and adapt to file sharing tools and maintain an organized process for managing content and completed jobs.