Growth Marketing Manager

Role: Growth Marketing Manager
Brand: Surfline
Location: Huntington Beach, USA
Summary: As the Growth Marketing Manager at Surfline Wavetrak, you will develop strategies to increase conversion at key points in the customer lifecycle that drive subscriber growth. The right candidate will have a passion for testing and thinking of new ways to improve conversion and subscriber growth metrics. You will be responsible for much of the strategic and quantitative analysis that will underpin our conversion and lifecycle strategies, and implement a rapid and practical test-and-iteration cycle to drive growth. You will work closely with the Product and Marketing teams to improve key conversion metrics as well as to conceive and create additional on-product modules, in-app modals, and landing pages. 

Responsibilities: Own the end-to-end strategy, development, and optimization of landing pages, product marketing modules, and in-app modals for the customer lifecycle journey. Develop key health metrics for each channel and monitor and report on the effectiveness of each touch point. Use a combination of data and research to identify opportunities across our web and mobile product to deliver the right message to the right users at the right time, with the ultimate goal of moving them to convert and remain subscribers. Design and run A/B tests in collaboration with Marketing channel owners to improve key metrics within the customer lifecycle that lead customers to convert and remain engaged users. Work closely with Analytics team and Marketing channel owners to analyze and optimize our campaigns, develop high value segments and strategies to convert those segments and/or lead them to higher lifetime value as paid subscribers. Act as the key link between Product and various functions of Marketing to analyze, test and optimize our lifecycle messaging by guiding users to onboard, habituate, subscribe, winback and remain subscribers to Surfline.