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Head Of Marketing

Role: Head Of Marketing
Brand: SurfStitch
Location: Gold Coast, QLD

In this role you will be responsible for leading and managing all marketing and branding initiatives across SurfStitch. Specifically, your responsibilities will include:

  • Developing and implementing SurfStitch marketing strategy
  • Oversee and direct the SurfStitch brand positioning and presence across all touchpoints
  • Creating a dynamic marketing culture including leading and managing a multi-disciplinary marketing team
  • Plan and execute SurfStitch GTM calendar and supportive marketing activity to deliver against SurfStitch marketing and business objectives.
  • Driving marketing campaigns and managing partner and agency relationships
  • Directing marketing initiatives across website, CRM and loyalty, direct marketing channels, SEM, SEO, organic and paid social media and app based marketing channels
  • Overseeing the SurfStitch communications and PR strategy
  • Measuring effectiveness of campaigns to drive sales and database growth and maximising ROI