
Head Of Marketing
Role: Head Of Marketing
Brand: SurfStitch
Location: Gold Coast, QLD
Summary:
In this role you will be responsible for leading and managing all marketing and branding initiatives across SurfStitch. Specifically, your responsibilities will include:
- Developing and implementing SurfStitch marketing strategy
- Oversee and direct the SurfStitch brand positioning and presence across all touchpoints
- Creating a dynamic marketing culture including leading and managing a multi-disciplinary marketing team
- Plan and execute SurfStitch GTM calendar and supportive marketing activity to deliver against SurfStitch marketing and business objectives.
- Driving marketing campaigns and managing partner and agency relationships
- Directing marketing initiatives across website, CRM and loyalty, direct marketing channels, SEM, SEO, organic and paid social media and app based marketing channels
- Overseeing the SurfStitch communications and PR strategy
- Measuring effectiveness of campaigns to drive sales and database growth and maximising ROI