Role: Head of Performance Marketing
Brand: Surfline
Location: San Clemente, CA
Summary: This person will lead strategy and development of performance marketing programs that drive awareness, new user engagement, and new subscriptions. The ideal candidate has experience with performance, user acquisition, or digital marketing for consumer subscription services. They will lead individuals responsible for digital advertising, social media, influencer marketing, and acquisition partnerships.

Responsibilities:

• Build world class performance marketing programs that maximize reach, new users, and new subscribers.

• Lead and develop talented marketers, inspiring best-in-class execution while positioning them for professional growth.

• Establish a high-volume, ROI-positive digital advertising program for subscriber acquisition.

• Lead the development of influencer marketing, acquisition partner marketing, and affiliate marketing programs.

• Identify and pilot new acquisition channels that have the potential to meaningfully grow new users and subscribers.

• Partner with analytics, product, and engineering teams to build and optimize our acquisition tech stack.

• Collaborate with product and growth teams to create product funnels that maximize conversion of traffic driven.