Role: Head of Programming – Marketing
Brand: Red Bull
Location: Sydney, NSW
Summary: As our Head of Programming you will develop integrated strategies that drive engagement and advocacy for content created by the Red Bull Media Network which in turn grows our audiences. You will develop and manage a broad strategy to innovate and set world-class standards for audience programming and content marketing. As a leader, you will collaborate closely with the content, brand and communication teams to ensure that audience-focused content plans are effectively integrated into marketing and paid media efforts, as well as grow and leverage potential earned and owned media opportunities. You will lead programming of Owned and Managed 3rd party channels as well as Community Management and partner with key social media platforms such as Facebook, YouTube, Instagram, Snapchat and Twitter, as well as seek out, develop & manage new and emerging platforms and partners that can help Red Bull grow the local audience.