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Head of Womenswear

Role: Head of Womenswear
Brand: General Pants
Location: Sydney, NSW
Summary: You will be responsible for carving out General Pants’ position within the Womenswear categories within our space, and with an intrinsic understanding of the core customer and a strong commercial sense, enhance not only the customer experience but drive market share growth in this extremely competitive and exciting space.


  • Develop a customer centric merchandise and brand strategy that sets us apart from the competition whilst continually delivers on the brands core proposition
  • Lead the team to develop and roll out an integrated Womenswear offering across both branded and vertical ranges
  • Lead the team to source and develop new and exciting brands, incubate ranges, create brand experiences and leverage great relationships with both our branded and vertical suppliers
  • Partner with the Menswear Teams to deliver a cohesive offering under the General Pants brand
  • In line with overall business strategic initiatives, develop and execute the Womenswear product strategy and brand direction
  • Lead and develop a vibrant and creative team to optimise results and achieve sales/profit and trading margin targets
  • Source and develop ranges, leading the team to identify both global and local market trends that are relevant and interpreting them for the GP customer
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