Role: Integrated Marketing Manager
Brand: Lululemon
Location: Vancouver, Canada
Summary: The Integrated Marketing Manager is responsible to develop and execute marketing initiatives that deliver into regional business objectives. At the center of the marketing organization, the Integrated Marketing Manager leads cross functional workstreams to deliver seamless guest experiences across all touch points. Elevating all initiatives with sound business strategies that invites strong partnership and co-creations between key channels and creative.

Responsibilities:

• Develop and execute campaigns and initiatives that deliver into regional business objectives.
• Build localized marketing plans to deploy global initiatives across the North-American market.
• Establish sharp positioning and channel mix per initiatives, write creative briefs and communication plans.
• Work with key cross-functional partners to deliver best in class channel experiences.
• Manage stakeholders and partner with Manager/Director to keep leadership enrolled to marketing plans.
• Accountable to set and drive key KPI’s as well as measure, report and socialize results and learnings.
• Responsible for management of project budget.
• Inform global strategies with regional guest & business insights.