Role: Integrated Marketing Manager
Brand: Lululemon
Location: Vancouver, Canada
Summary: Reporting to the Manager, America’s Integrated Marketing, this role will be a key contributor to driving growth for the North America business and building brand equity in our largest market. As an experienced marketer, this role provides leadership across all marketing channels and brand creative, bringing to live innovative integrated campaigns that deliver on business and brand objectives. The Integrated Marketing Manager will build strong relationships across the organization to drive forward initiatives, with expert understanding on how to execute large scale campaigns that drive meaningful ROI.

Responsibilities:

• Develop and execute an end to end integrated marketing campaigns driving key business objectives.
• Provide thought leadership and work cross functionally to create innovative marketing campaigns –Merchandising, Ecommerce, Retail, Digital Marketing (Social, Email, Influencer), Community, PR.
• Execute NA marketing plans against global brand campaigns and large scale regional campaigns that engage guests at all touchpoints across their consumer journey while defining and meeting marketing KPI’s.
• Define business objectives and develop briefs, communication plans, deliverables and creative concepts.
• Engage stakeholders across all key gates ensuring leadership alignment.
• Responsible for management of the marketing budget to maximize results.
• Measure, monitor, optimize and report on all marketing efforts or campaigns.
• Understand and evaluating market landscape, competitor activities and category opportunities.
• Work closely with the lululemon Digital team to strategize and deliver success across digital channels.