Lead Brand Strategist

Role: Lead Brand Strategist
Brand: YETI
Location: Austin, Texas
Summary: The Lead Strategist will partner closely with the Consumer Insights team and the Brand Creative team to define and implement cohesive brand strategies, messaging frameworks, and integrated campaign plans that advance the business and the brand across all marketing channels. It requires an ability to see the big picture, while building roadmaps and processes to scale; rolling up sleeves and executing in a fast-paced environment. 


  • Leverage consumer insights to design and implement global brand strategies, including brand and product positioning, brand messaging, hierarchy, and communications to build brand awareness and consideration and drive business goals
  • Aid in establishing the global vision, and strategy for YETI moving forward
  • Develop and execute integrated marketing campaigns, activations, and toolkits to support the Brand and strategic product launches
  • Write and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative development
  • Partner with Consumer Insights and Research teams to perform market research, ongoing business tracking, and monitor and analyze brand health and key performance metrics, providing regular updates and analysis and proposing modifications as identified by business needs
  • Identify and refine target audience(s), regularly monitoring relevance of that target and identifying strategies and tactics to engage and connect our brands to our consumers
  • Collaborate and work across multiple stakeholders, teams, and departments within YETI and external agencies and partners
  • Work closely with domestic and international teams to ensure alignment with the overall global strategy; define and communicate modifications based on local market needs