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Lifestyle Marketing Specialist 

Role: Lifestyle Marketing Specialist 
Brand: Go Pro
Location: Melbourne, Vic
Summary: Be part of the ANZ GoPro Marketing Team, reporting to the Regional Marketing Manager ANZ/SEA and will interface directly with Global Vertical Managers, Communications & Social Media Agency, GoPro’s Legal and Accounting Teams and Sales and Channel teams.


  • Keep an overview of Lifestyle Marketing activities in all terms of activation and making sure that it is well balanced throughout the different departments (events, athletes, resorts, regional activations, PR, social media, media production) and develop it further.
  • Leverage relationships and track deliverables with sponsored athletes and organizations to ensure maximum return on investment for GoPro in the form of content capture, social media, media production, and branding.
  • Leverage our athletes and properties to drive awareness and sales surrounding product launches. Implement campaigns and key selling periods into event / talent activations
  • Work closely with the Global Events team to ensure gold standard event implementation.
  • Develop and realize high potential projects together with key athletes, teams, partners and opinion leaders.
  • Track deliverables from partners, as well as strategic partnerships as per their agreement.
  • Build and maintain close contact and relationship with key athletes and project partners.
  • Provide Guidance to Distributors in Australia and New Zealand to ensure brand consistency within all their Lifestyle Marketing activities.

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