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Manager, Brand Communications

Role: Manager, Brand Communications
Brand: Red Bull 
Location: Santa Monica, CA
Summary: This role drives national communications campaigns with a focus on earned traditional/social media placements and opinion leader engagement for Brand Marketing initiatives (new product launches, consumption occasion campaigns, collegiate marketing projects, and consumer activations).

Responsibilities:

Develop and execute strategic Brand Communication plans, execute the earned outcome and lead cross-functionally via strong project management skills to deliver an on time and in budget campaign

Create communications tools; may include photos or other graphical means to illustrate the brand and product in earned media (experience and an eye for product photography a plus)

When a product or occasion story can be best told through video on a partner channel, the brand communications role is responsible for creating the story idea, the earned/partner distribution plan and commissioning the video through the content team

Identify success metrics, set-up campaign reporting and optimization cadence and apply learnings from previous / similar campaigns