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Manager, Content Strategy

Role: Manager, Content Strategy
Brand: Herschel
Location: Vancouver, Canada
Summary: The Manager, Content Strategy will play a pivotal role in the development and execution of global content marketing programs. Conceptualizing, producing and managing the execution for storytelling across all Herschel Supply digital and print channels. 


  • Deliver a multi-channel content marketing strategy and editorial plan that drives the Herschel Supply brand strategy and business objectives.
  • Serve as senior editor, ensuring content meets all external best practices in copy and aligns with internal strategy, including brand guidelines, tone-of-voice and SEO needs.
  • Integration of content programs across brand and retail campaigns.
  • Supervise a team of external writers and contract based contributors and develop standards, systems and best practices for content creation with external contributors.
  • Responsible for accelerating the strategic use of social media channels and digital content hub experience. Continuous evolvement of strategy is a must.
  • Brainstorm & lead production strategy of social assets (photos, video) for Instagram, YouTube, Pinterest, Facebook & Twitter as well as other new social platforms based on the global content strategy.
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