Role: Marketing Director
Brand: RVCA
Location: Costa Mesa, CA
Summary: The ideal candidate has an existing passion for the RVCA brand lifestyle The right person will be extremely dynamic, be creative, inspire greater success and create extraordinary experiences, solutions and ideas.  Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.

Responsibilities:

• Create vision of, own and drive mens global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the RVCA brand ahead of its competitors
• Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
• Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
• Design, create and develop influencer and athlete marketing plans across culture programs and projects
• Drive creative content creation and campaigns based on consumer and market insights
• Ensure global consistency in execution of marketing initiatives – across all consumer touch points
• Manage regular communication throughout global regions
• Lead the mens marketing team through regular clear communication of brand vision and sharing of best practices
• Develop brand tone of voice for each consumer, media and social channel
• Optimize marketing efforts and spend for maximum ROI against target consumer
• Build sustainable and impactful Public Relations and Trade Marketing Plans
• Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans