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Marketing Manager (Product)

Role: Marketing Manager (Product)
Brand: Oakley
Location: Foothill Ranch, USA
Summary: Oakley’s Product Marketing Manager is responsible for developing and executing components of the global product marketing plan for assigned product categories.  The Manager works closely with key stakeholders within the organization including Product, VPL, R&D, Business Brand Managers, and Sports Marketing to ensure internal alignment and integration, and to drive execution of the desired strategy.


  • Contributes to development and execution of product marketing strategies and calendars
  • Supports the establishment and articulation of the consumer facing product marketing category positioning
  • Develops and launches cross-functional product and technology briefs for releases
  • Develops and presents product marketing plans in a holistic view for Director approval
  • Proactively collects information to support the definition of meaningful consumer targets for product launches in alignment with consumer personas
  • Gathers, interprets and engages with Brand Managers and channels to understand regional nuances and the competitive set within the market
  • Collects and analyzes competitor attributes and relevance to ensure separate and distinct POVs by category, product, technology, channel and consumer
  • Develops and presents a perspective on content plans across touchpoints needed to support sustaining/launching product/technology to market
  • Formulates go-to-market and sales tools per release within the calendar year in line with business and brand objectives
  • Creates and evolves sales tools to support sell-in in alignment with the set strategy
  • Coordinates with key markets to ensure expectations of commercial teams are achieved
  • Develops consumer facing marketing storytelling aligning to brand objectives
  • Manages the selection of key marketing styles in alignment with Brand, Product and Commercial objectives
  • Responsible for consumer-facing copy development across storytelling, product, category and technologies
  • Develops product layer in consumer communications, as well as training tools and concept through execution across the various platforms & touch points