Marketing Manager

Role: Marketing Manager
Brand: Surfline
Location: Sydney, NSW
Summary: Surfline Australia is in a period of significant growth and we need an exemplary and dynamic Marketing professional to support us through this growth and beyond. We’re looking for a person with a great breadth of marketing experience, as this role will cross section brand, performance and paid, life cycle, subscriber growth, social media, editorial and more. The right candidate will be able to simultaneously ingest the channel-specific strategies defined by the HQ-based channel marketing teams, and regionalise them for the Australian surf audience AND ideate and build marketing campaigns that will be unique to the Australian region and it’s surfers. You will be passionate about customer centric marketing, and driving business growth. You will ideally be an entrepreneurial marketer with the confidence to suggest and implement strategies. You will also use your deep experience in digital marketing, campaign execution, marketing strategy, and brand development, to execute brand growth strategies and deliver on KPIs that map to corporate growth objectives. You will be able to talk to the marketing strategies in this region on a company wide level, and how they are contributing to the broader growth in Australia.

What You’ll Do:

  • Plan and execute on all key cross-channel marketing initiatives for this region.
  • Ideate and develop marketing strategies unique to this region, outside of the existing strategies from HQ.
  • Develop and own the execution of the AU Marketing Headline Calendar, working closely with product, content, design and other cross functional teams to develop and deliver campaigns and product news, driving excitement for our brands, sub-brands, and key product features.
  • Own the Australian Athlete program
  • Manage marketing and acquisition partnerships.
  • Write detailed plans for new product launches and manage the implementation of launch plans.
  • Oversee the production of all campaign material from on-product and external positioning, advertising, media, and events.
  • Be able to constantly review and assess marketing programs from Head Office and ensure they are viable and will be successful in the AU region.
  • Analyse new and existing marketing programs to determine the effectiveness related to business goals.
  • Work with the strategy team to maintain strong market intelligence, keeping up to date on consumer and industry trends, and making recommendations for changes to our own strategies.
  • Establish a culture of planning, execution, and accountability against business goals across marketing channels, and collaborate with team members to optimise performance.
  • Support paid marketing efforts with the strategy, editorial, creative and marketing teams.