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Marketing - Sportswear

Role: Marketing – Sportswear
Brand: Patagonia
Location: Ventura, CA
Summary: At Patagonia, the Sportswear business unit exists to pioneer and scale environmental and social responsibility, and in recent years has introduced new initiatives including recycled nylon, recycled down, natural dyes and Fair Trade. In the Marketing – Sportswear role, you will partner with the Global Marketing Manager and be responsible for scaling Sportswear’s digital presence, developing, executing and reporting on full-funnel, seasonal marketing campaigns, and supporting the Kid’s marketing plan.

Responsibilities:

  • Digital-Lead Marketing
    • Develop and execute full-funnel digital campaigns that support Patagonia Sportswear’s marketing and merchandising strategies with the goal of driving customer acquisition, loyalty, engagement and achieving sales goals.
    • Plan and execute CRM strategies that improve customer engagement, purchase and retention
    • Grow Sportswear’s community engagement program through social and digital-focused activations and programs
    • Partner with the Global Marketing Manager- Sportswear, Channel Marketers (Retail, Social, E-comm), Marketing Operations and creative teams to drive marketing strategy from preseason planning to in-season execution

    Kid’s Marketing

    • Work with the Global Marketing Manager- Sportswear to develop a strategy that will support the Kid’s category growth over time via all channels.
    • Develop relationships with regional counterparts to understand their needs and drive overall support and implementation from a global perspective (research, strategy, growth opportunities, development and implementation of seasonal tools).

    Sportswear Support

    • Support brand goals and SER storytelling
    • Support the Global Marketing Manager- Sportswear with ideation and execution of special projects
    • Assist with overall content calendar for the Sportswear marketing team