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Media & Advertising Manager (Action Sports)

Role: Media & Advertising Manager (Action Sports)
Brand: Vans
Location: Costa Mesa, CA
Summary: You will have the ability to build a media amplification strategy, optimize the plan accordingly through advanced understanding of both the Vans consumer and digital analytics, and evaluate the effectiveness of campaigns. Further, you must be able to take learnings and insights and make recommendations to inform future campaigns.

Responsibilities:

  1. Planning, executing and optimizing media for action sports initiatives
  2. Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
  3. Working in coordination with media agency on campaign recommendations and optimizations
  4. Collaborating on creative assets with creative team and marketing partners
  5. Supporting influencer and branded content strategies related to social and other paid partnership programs
  6. Managing timelines and budgets for action sports media campaigns
  7. Providing digital analytics, insights and reporting
  8. Reviewing campaign performance and providing recommendations based on business and campaign objectives
  9. Researching and presenting opportunities for new media partnerships and platforms