Role: Mobile Marketing Manager
Brand: Go Pro
Location: San Mateo, CA
Summary: GoPro is seeking an energetic, Mobile Marketing Manager who will own our mobile marketing strategy with the overall goal of retaining, engaging and cross-selling our global mobile users to GoPro products and services. This role is located in our San Diego office.

Responsibilities:

• Develop and manage all in-app and push global mobile marketing programs, including supporting acquisition, retention of GoPro Plus subscribers and mobile product initiatives
• Grow close relationships with product marketing, mobile product and engineering teams to ensure marketing and product are aligned on objectives, strategies and requirements
• Manage mobile advertising campaigns in partnership/collaboration with GoPro’s mobile product team
• Define and benchmark success KPIs as well as reporting requirements based on overall marketing goals and objectives
• Work closely with Analytics and Data platform teams to define tracking requirements
• Use a data-driven approach to test new activations, report on results and apply learnin