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Mobile Marketing Manager

Role: Mobile Marketing Manager
Brand: Go Pro
Location: San Mateo, CA
Summary: GoPro is seeking an energetic, Mobile Marketing Manager who will own our mobile marketing strategy with the overall goal of retaining, engaging and cross-selling our global mobile users to GoPro products and services. This role is located in our San Diego office.


  • Develop and manage all in-app and push global mobile marketing programs, including supporting acquisition, retention of GoPro Plus subscribers and mobile product initiatives
  • Grow close relationships with product marketing, mobile product and engineering teams to ensure marketing and product are aligned on objectives, strategies and requirements
  • Manage mobile advertising campaigns in partnership/collaboration with GoPro’s mobile product team
  • Define and benchmark success KPIs as well as reporting requirements based on overall marketing goals and objectives
  • Work closely with Analytics and Data platform teams to define tracking requirements
  • Use a data-driven approach to test new activations, report on results and apply learnin