Role: North American Marketing Manager
Brand: DC Shoes
Location: Huntington Beach, USA
Summary: The North America Marketing Manager drives the execution of the regional marketing strategy in order to drive sell through in our strategic, key, specialty and online accounts. The North America Marketing Manager builds brand affinity while assuring alignment with the brand’s global strategies.

Responsibilities:

• Lead the execution of regional events and associated marketing strategy, working closely with Global Events Manager to ensure global alignment
• Develop and execute footwear, apparel, and snow category marketing strategies to drive Omnichannel sell-through
• Ensure local relevance of marketing based on local and competitor expertise
• Establish a rich network in sports, culture and brand scenes to ensure we position the brand close to emerging trends and are able to execute upon them quickly
• Develop and review ROI metrics and principles to ensure commercial feasibility of all regional executions
• Analyze competitive intelligence & market information and drives insights to achieve marketing plan
• Drive cross-functional collaboration to optimize outcome of brand initiatives and impact with region consumer
• Develop and execute key account plans, including 1:1 meetings with key accounts to drive sell-in and develop sell-through strategies
• Drive brand’s excellence at point of sale by ensuring right marketing tools, activations, and experiences are briefed and implemented