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Paid Media Manager

Role: Paid Media Manager
Brand: Burton
Location: Burlington, VT
Summary: The Paid Media Manager will develop and champion their global strategies through training, standardization, general knowledge and best practice sharing across Burton.

Responsibilities:

  • Forge strong working relationships with business leaders, regional teams and agencies to develop media strategies
  • Train regional teams on internal procedures, best practices and tools
  • Monitor the industry for new trends and buying strategies and solicit new concepts and tools that will help grow and enhance our business
  • Set global strategy for digital audience targeting and segmentation by channel outlet, identifying key customer segments
  • Lead the development of a global Influencer Marketing Program
  • Analyze and develop actionable insights from campaign key metrics and make recommendations to the regions
  • Work with the regions to identify strategies across multiple channels (display, social, video, OOH, print) to hit targets and business objectives