Role: Paid Media Manager
Brand: Burton
Location: Burlington, VT
Summary: The Paid Media Manager will develop and champion their global strategies through training, standardization, general knowledge and best practice sharing across Burton.

Responsibilities:

• Forge strong working relationships with business leaders, regional teams and agencies to develop media strategies
• Train regional teams on internal procedures, best practices and tools
• Monitor the industry for new trends and buying strategies and solicit new concepts and tools that will help grow and enhance our business
• Set global strategy for digital audience targeting and segmentation by channel outlet, identifying key customer segments
• Lead the development of a global Influencer Marketing Program
• Analyze and develop actionable insights from campaign key metrics and make recommendations to the regions
• Work with the regions to identify strategies across multiple channels (display, social, video, OOH, print) to hit targets and business objectives