Role: Product Marketing Manager (Streetwear)
Brand: Vans
Location: Costa Mesa, USA
Summary: In this role, you will work with a cross-functional team to create, implement and measure product marketing programs for the streetwear consumer. You will blend your strategic thinking with the ability to think about consumer-centric marketing and identify future trends and opportunities. You will build robust marketing plans that connect target consumers to our brand and products.

Responsibilities:

• With support of the Marketing Director, you will be directly responsible for seasonal marketing product initiatives focused on the Streetwear Consumer across the Americas region.

• You will also partner with the Americas Product Merchandising to build plans for regional projects. You will be responsible for briefing these needs into creative teams, internal/external counterparts & agencies.

• Own and manage a marketing budget. This includes future planning and up-to-date tracking throughout the year.

• Contribute to GTM Milestones as directed by Marketing Director.

• Report on marketing initiatives by diving into the results, learnings and defining appropriate KPI’s.