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Public Relations Lead

Role: Public Relations Lead
Brand: Patagonia
Location: Torquay, Victora
Summary: The primary purpose of the PR Lead is to execute Patagonia public relations and communication plan. This role is key to amplify Patagonia’s mission, key campaigns and initiatives to customers and the general public through media across Australia and New Zealand.

Responsibilities:

·       Writing and editing (press release, media alerts, interviews)

·       Day to day PR agency management (special projects)

·       Liaising with media regarding PR opportunities & product placements

·       Supporting with the procurement and management of influencer relationships and    outreach

·       Manage and maintain list of target media and contacts

·       Support the organisation and execution of events, campaigns etc.

·       Report on earned media activity across digital, print and broadcast including share of voice analysis

·       Miscellaneous copywriting, proofing and administrative tasks