
Regional Marketing Manager
Role: Regional Marketing Manager
Brand: Herschel
Location: London, UK
Summary: This role will work closely and cross-functionally, with our Sales and Operations team in the UK to drive brand awareness, revenue, and support the overall business. This role is an integral part of Herschel’s Marketing team, working closely with the brand marketing team and reporting into the Director of Retail Marketing.
Responsibilities:
• Be responsible for localized planning and execution of UK marketing based on global marketing strategy
• Manage the execution of all globally led marketing initiatives in the region
• Manage and report on regional marketing budget and activations
• Works closely with brand and GTM marketing teams to provide regional insight and feedback for the development of global marketing plans
• Works with sales, retail, and other regional teams as needed
• Coordinate with head office marketing team for support and approval of communications, retail (wholesale, vertical, SIS), digital/social media, and event marketing plans
• Strategize, plan and, manage wholesale marketing programs and budget for key accounts
• Manage or support for the launch and continuing support of Herschel Supply stores (vertical stores, pop-ups, outlets)—including but not limited to window displays, in-store displays, POP, visual merchandising, fixtures, promotions
• Manage or