DC Shoes Logo

Regional Merchandiser

Role: Regional Merchandiser
Brand: DC Shoes
Location: Huntington Beach, USA
Summary: The Regional Merchandiser is responsible for developing a regional assortment that supports all channels within their specific region. The assortment must reflect a “global first” approach that supports the Brand’s global positioning across all channels (wholesale, retail, e-commerce). 

Seasonal Strategy

  • Owns the regional hindsight meeting
  • Identifies regional wins and opportunities
  • Partners with marketing on development of promotions at the regional level
  • Partners with marketing on regional must win products and key stories
  • Ensure category level sales and margin targets, set by Brand Head of Product, are met by the regional line plan
  • Develops regional line strategy to meet category level style and material counts, globalization targets and regional MOQ for global styles based on recommended targets from global merchandise planning
  • Defines regional SMU needs supported by analytics provided by regional merchandise planning
  • Incorporated channel strategies defined by Brand Manager and Brand Head of Product for wholesale, retail and eCommerce into regional line plan strategy
  • Provides input to the overall trend direction including colors, print, fabric, and trip
  • Attends the creative kick-off and provides input at the start of the seasonal creation

Pre-Season: Line Building

  • Builds the regional line plan based on aligned strategies and target established during the seasonal strategy process
  • Presents regional insights: critical market intel, trend and feedback from wholesale sales, retail team and marketing
  • Utilizes updated costing to review and take action on overall assortment margin
  • Owns building retail product assortment by store group and segmentation
  • Manages SMS sampling within the region
  • Reviews SMS push and associated timelines
  • Provides feedback on marketing assets and development and oversees line guise approval

Pre-Season: Design and Development

  • Briefs all regional needs into the Global COE Design team
  • Provides feedback at key meetings including the Final Sketch Review on select styles
  • Supports requests for design changes/adds/drops with financial and market knowledge
  • Presents regional assortment to the regional teams at key milestone meetings
  • Owns style adoption process during Line Adoption for all regional and SMU styles as well as specific regional needs for retail
  • Presents creative direction and key stories at regional sales meetings; soliciting feedback

Buy Execution

  • Updates regional projections by channel after sales meeting and rep order entry deadlines
  • Manages projections for long lead time materials, production and capacity planning
  • Reviews and approves final style level margins for regional styles and SMUs
  • Ensures regional projections are placed on time at each calendar milestone
  • Partners with Planning to ensure regional buys are placed on time


  • Leads a weekly cross functional meeting to review weekly, monthly, seasonal and annual performance across all key KPIs by channel for the region in which they reside
  • Review KPIs and metrics on weekly, monthly, seasonal, and annual results for concurrent seasons across both sell-in and sell-out periods
  • Partners with Sales to monitor wholesale sell-through data
  • Partners with channel leaders to ensure all seasonal marketing events and promotions are properly executed across channels
  • Partners with Global Product Management on chase and fast track product development needs by channel