boardriders

SEA Trade Marketing Executive

Role: SEA Trade Marketing Executive
Brand: Boardriders
Location: Bali, Indonesia
Summary: Plan, manage and execute trade marketing strategies across all Asia indirect and direct markets. Coordinate all digital content and social media activity. Coordinate, produce and execute all retail marketing support in a timely and effective manner.

Responsibilities:

  • Provide clear guidance on brand segments and GTM strategies for all regions
  • Develop and execute social media strategies by region
  • Review metrics and return of marketing activities
  • Manage and own the annual marketing budget
  • Develop and own corporate alliances and athlete / brand ambassador relationships across the region
  • Ensure a ‘brand first’ mantra applies to all marketing initiatives
  • Help analysis and understand key marketing trends, insights and local nuances of all indirect markets