Role: Senior Copywriter
Brand: Stance
Location: San Clemente, USA
Summary: As a Senior Copywriter, you will help bring our brand to life through compelling prose and storytelling.  The Senior Copywriter exists to support our Full Funnel Marketing strategy and ensure that we create meaningful connections with our consumers.

About Primary Responsibilities

Culture

• Recognizes that Stance is a team sport.
• Constantly seeks to align themselves to the strategic, financial and cultural plans of the company.
• Drive performance that delivers excellence in a way that preserves and enhances our ability to get results in the future.
• Foster an entrepreneurial atmosphere that supports continuous improvement, creativity, resourcefulness and a get it done mentality.
• Focus on creativity that enables imagination used to plan our future, solve problems and excite our consumers.
• Consistently express gratitude to acknowledge the help and contributions of others.
• Demonstrate personal responsibility in order to shepherd and safeguard our values and commitments.

Brand Voice & Storytelling

• Establish consistent brand voice and tone across a variety of media channels and brand touchpoints (including social, print, in-store, digital, OOH)
• Craft clear and compelling messaging and copy for brand campaigns, using consumer insights and research to inform and engage our community
• Develop messaging and copy for quarterly and seasonal product launches, across all categories
• Craft evergreen and story-specific messaging for Stance Stores’ Retail environment and POP
• Collaborate with designers to generate creative ideas to build innovative marketing campaigns

DTC

• Develop copy for Stance.com (Homepage, Category Pages, Product Pages)
• Create editorial stories for The Thread
• Craft copy for emails based on a segmented approach and full-consumer-journey lens
• Develop copy for our performance marketing initiatives (e.g. Social ads, Podcasts, YouTube, etc.)