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Senior Designer

Role: Senior Designer – Visual Experience
Brand: Herschel
Location: Vancouver, Canada
Summary: Be responsible for the conceptualization and implementation of design solutions that meet our retail marketing strategies from concept to completion. The Senior Designer will create graphic treatments as well as creating a special experience within a space using objects/structures, storytelling, and imagery.


  • Develop creative for window displays, in-store build-outs, POP, print and digital ads for seasonal campaigns and ensure they are as scalable as possible.
  • Produce SIG and GTM seasonally as per Marketing’s objectives
  • Manage and delegate all retail creative requests globally within our team via Marketing
  • Concept and execute all creative for PL and RPL
  • Ensure that creative for RPL’s are adapted and aligned globally
  • Brief agencies on creative direction
  • Approve all creative for agency provided windows and/or buildouts
  • Work with Events Team identify product focus of booth and then develop creative for trade-show booths

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