Role: Senior Designer – Visual Experience
Brand: Herschel
Location: Vancouver, Canada
Summary: Be responsible for the conceptualization and implementation of design solutions that meet our retail marketing strategies from concept to completion. The Senior Designer will create graphic treatments as well as creating a special experience within a space using objects/structures, storytelling, and imagery.

Responsibilities:

• Develop creative for window displays, in-store build-outs, POP, print and digital ads for seasonal campaigns and ensure they are as scalable as possible.
• Produce SIG and GTM seasonally as per Marketing’s objectives
• Manage and delegate all retail creative requests globally within our team via Marketing
• Concept and execute all creative for PL and RPL
• Ensure that creative for RPL’s are adapted and aligned globally
• Brief agencies on creative direction
• Approve all creative for agency provided windows and/or buildouts
• Work with Events Team identify product focus of booth and then develop creative for trade-show booths