Vans Logo

Senior Manager, Global Product Marketing Strategy (Special Projects)

Role: Senior Manager, Global Product Strategy (Special Projects)
Brand: Vans
Location: Costa Mesa, CA
Summary: As Senior Manager, Global Product Strategy (Special Projects), your global marketing acumen, cultural connectivity and personal creativity will be put to use in enabling our audience to further connect with the uniqueness and authenticity of the Vans brand worldwide, ultimately driving our strategic global brand and business objectives.

How You Will Make a Difference:

1. You will define the strategic global marketing approach that will supercharge the effectiveness of Vans’ energy driving Special Projects for our most aspirational customers and consumers

2. Leverages deep consumer insights to identify and prioritize seasonal key stories and oversees development of integrated product marketing campaigns with accurate regional budgetary guidance to promote hero stories across all marketing mediums, online to offline

3. Defines marketing development integration within the global go-to-market process, consistently providing best-in-class deliverables (briefs, marketing plans, strategies, etc.) against all key GTM milestones to hit all planning, sell-in and sell through needs for global in-line, quickstrike and SMU/OMU Special Projects

4. Effectively presents ideas, plans and concepts for review and collaboration with internal cross-functional partners and external stakeholders (licensing and collaboration)

5. Manages annual budget process within scope and measures marketing return on investment of all Special Projects while maintaining continuous communication with category and regional peers across all Vans divisions

6. Works closely with regional Marketing teams to support execution of global product marketing strategies across all Vans product classifications, footwear, apparel and accessories for men, women and kids

7. Identifies and organizes relevant resources to achieve project objectives

8. Embodies Vans’ brand values and consistently demonstrates them in all interactions with external partners, customers and vendors, representing Vans with utmost integrity and honesty at all times

9. Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.