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Senior Manager, Global Product Marketing Strategy

Role: Senior Manager, Global Product Marketing Strategy
Brand: VANS
Location: Costa Mesa, CA
Summary: You will be leveraging targeted consumer insights to develop emotionally compelling messages, oversee the development of integrated global marketing strategies and empower our regional counterparts in the execution of breakthrough product marketing campaigns for Special Projects that inspire as they unfold across all touch points along the consumer journey to attract new consumers to the brand, convert new buyers to loyalists and reward our most faithful.

How You Will Make a Difference:

  1. You will define the strategic global marketing approach that will supercharge the effectiveness of Vans’ energy driving Special Projects for our most aspirational customers and consumers
  2. Leverages deep consumer insights to identify and prioritize seasonal key stories and oversees development of integrated product marketing campaigns with accurate regional budgetary guidance to promote hero stories across all marketing mediums, online to offline
  3. Defines marketing development integration within the global go-to-market process, consistently providing best-in-class deliverables (briefs, marketing plans, strategies, etc.) against all key GTM milestones to hit all planning, sell-in and sell through needs for global in-line, quickstrike and SMU/OMU Special Projects
  4. Effectively presents ideas, plans and concepts for review and collaboration with internal cross-functional partners and external stakeholders (licensing and collaboration)
  5. Manages annual budget process within scope and measures marketing return on investment of all Special Projects while maintaining continuous communication with category and regional peers across all Vans divisions
  6. Works closely with regional Marketing teams to support execution of global product marketing strategies across all Vans product classifications, footwear, apparel and accessories for men, women and kids
  7. Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
  8. Identifies and organizes relevant resources to achieve project objectives