Role: Senior Media Buyer
Brand: Vuori
Location: Carlsbad, CA
Summary: At Vuori, we are looking for a Senior Media Buyer to lead key media channels to help grow our online business. This position will be responsible for managing all aspects of key media channels with a direct response mindset – including prioritization, strategy, optimization, relationship management, day-to-day management, and reporting. You will be responsible for testing and learning regularly, while confidently evaluating opportunities that align with the brand goals and sales objectives.  

Responsibilities:

• Managing key performance marketing channels and testing and/or scaling them specifically including, but not limited to, audio, YouTube, video (traditional and digital), and direct media buys
• Create, test, and optimize designated paid media channels from end to end including outreach, negotiation, management, and reporting
• Work collaboratively with other members of the E-Commerce Marketing team to collaborate on key stories, reporting, and user journey opportunities
• Manage creative briefs and technology requests to ensure that media placements are ready for execution; owning the ultimate delivery of all assets and components for the channel (i.e. creative, landing pages, etc.)
• When necessary, working with Digital Marketing and/or Media Agencies in place to manage certain channels
• Provide weekly, monthly, and quarterly reporting for relevant channels
• Constantly provide new opportunities within these channels, looking to optimize and move quickly to test and learn
• Work closely with key owners in Creative, Brand Marketing, and Technology to ensure that end-to-end user journey is aligned across channels