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Social Content Producer

Role: Social Content Producer
Brand: Red Bull
Location: Sydney, NSW
Summary: The Social Content Producer will create and activate Red Bull’s events, athletes, artists, opinion leaders, campaigns, and communications across social media. You’ll sit in the Programming team and be responsible for maximizing engagement, impact, and relevance of Red Bull properties across our managed network of channels. You will work with wider marketing specialists to come up with brilliant and innovative ideas, which go beyond standard social media executions, with the ambition to achieve firsts in social marketing and solidify Red Bull as a market leader.


Create content for our social channels to create native engagement, push to other parts of our media network, and support marketing initiatives

Help develop and execute new social media formats and content ideas

Refresh and repackage existing content to publish across our platforms

Work with in-house teams and agencies to bring your ideas to life

Ensure social content is tailored per platform and distributed effectively to maximize reach and engagement

Collaborate with the Media Network and wider marketing team on ideas to achieve overall team goals

Actively seek out innovations to help achieve world firsts

Work with the Programming team to create “always-on” content across our managed platforms – Facebook, Instagram, Twitter, TikTok

Help the wider Programming team increase performance by optimizing our approach to social posting