
Social Media Coordinator
Role: Social Media Coordinator
Brand: Outerknown
Location: Culver City, CA
Summary: Responsible for the creation, message crafting, and execution across all social media platforms for the Outerknown brand. The ideal candidate is a social media & fashion enthusiast who is excited to utilize social media to both create a brand identity and drive e-commerce sales.
Responsibilities:
Create engaging posts across Outerknown’s social media platforms designed to create brand engagement and drive e-commerce activity.
Manage any promotions and competitions advertised across social media.
Respond to user comments on social media posts and provide customer support for any inquiries that are received.
Create and maintain social media posting calendar with the goal of hitting growth and engagement KPI’s.
Test and measure new posting strategies to increase user engagement, such as posting times, content types, etc.
Find and participate in relevant social conversations on vendor and competitor pages.
Provide weekly summaries on each platform’s performance tracking user acquisition, post performance, etc.
- Share audience insights with manager and/or cross-functional teams to help improve customer acquisition.
Identify new, up-and-coming social media platforms that Outerknown should explore.