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Social Media & Digital Specialist

Role: Social Media & Digital Specialist
Brand: Red Bull
Location: Sydney, NSW
Summary: This is a social media and digital role. Specifically, the Channel Specialist role focuses on engaging our audience across Red Bull Media Networks Owned and Managed channels, creating, reach, frequency and length of content consumption, with a greater variety of content securing a healthy mix of target audience appeal on most relevant cross channel journeys.


  • Work with key stakeholders in the Red Bull Media Network (Communications, Content & Programming) to execute individual communications for our channels (Owned, Earned, Managed)
  • Executes horizontal programming strategies with customized and complementary channel specific  vertical scheduling and featuring.
  • Executes channels content needs based on performance insights, commissions content from international or local contributors
  • Co-creates rolling commissioning brief with content team & creators.