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Social Media Lead

Role: Social Media Lead
Brand: Patagonia
Location: Torquay, VIC
Summary: The primary purpose of this position is to manage all aspects of the Patagonia Australia social media deployment. This role will work closely with the Patagonia Australia, APAC, and global marketing teams, ensuring that our communications are aligned, compelling, timely and support our digital marketing and e-commerce goals.


·       Work with the Marketing Manager to develop, execute and implement the social media strategy to drive engagement and acquisition for various campaigns, events and branding activity, to grow the company’s presence.

·       Day to day management of all social media pages (Instagram, Facebook, Twitter) posting, responding and assisting customers.

·       Listen, research and engage with followers and relevant communities.

·       Develop social media content plan/calendar and review digital assets design needs.

·       Collect, publish, manage content/material across all social media channels and website, where relevant.

·       Aid in the proactive and reactive production, sourcing, distribution and management of internal and external content, including from influencers, ambassadors and different sport communities and to external customers.

·       Work with the marketing team on content projects and distribution strategy where applicable.

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