Role: Social Media Manager
Brand: Herschel
Location: Vancouver, Canada
Summary: The Social Media Manager is responsible for executing, managing, and measuring all aspects of Herschel Supply social media content. This role requires a creative storyteller with a talent for multi-tasking and community management. As an integral part of the company’s marketing team, the role will be working closely with members of the production, graphic design, and marketing teams, reporting to the Director, Brand Experience.

Responsibilities:

• Work with the Marketing team to drive a digital-first mindset across campaign planning and development, ensuring best in class social media executions are taking place in seasonal marketing.
• Work with all departments to ensure the development of social media content, campaigns and programs are consistent with seasonal marketing initiatives.
• Concept photo and video assets with a photo studio and Creative Director for social-first campaigns.
• Be the eyes and ears of the brand by monitoring the online conversation and becoming intimate with the brand’s target audience.
• Populate and maintain content calendars across all social media platforms and ensure content is in alignment with seasonal campaigns.
• Coordinate paid media copy on select social platforms with our eCommerce team to ensure alignment on goals and performance.
• Review and analyze social KPIs on a weekly, monthly, and quarterly.
• Develop and maintain relationships with key social media influencers.