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Sr. Manager (Action Sports) Sports Marketing

Role:Sr. Manager (Action Sports) Sports Marketing
Brand: Oakley
Location: Foothill Ranch, USA
Summary: The Sr. Sports Marketing Manager oversees all sports marketing aspects from budget, strategy and execution for assigned categories: athlete programs and related activities, events and content management in the fulfilment of brand goals and objectives. The Sr. Manager guides the team to leverage their strengths in sport supporting athletes, events and partnerships and establishing new opportunities. 


  • Drives the domestic and/or global sport specific strategy, ensuring alignment with the Oakley Global brand vision
  • Implements sport strategy globally for assigned category/categories; examples include partnerships, support for maintenance and management of social media channels, and product seeding
  • Oversees respective sport portfolios, including athletes, teams, events, federations and partnerships
  • Serves as an ambassador through proactive collection and transmission of outside constituent product feedback
  • Manages budgets related to specific sports verticals
  • Serves as liaison between global Sports Marketing team and other internal and external stakeholders for sport vertical
  • Leverages relationships with VPL and R&D to validate products and identify potential opportunities
  • Collaborates with the Marketing Events team on opportunities that align with sport contract/s
  • Integrates sports seamlessly across Digital, PR, advertising, media and brand experiences
  • Ensures that sports activities, content, strategy and promotion drives ROI for cross-functional objectives, including Sales/Commercial, media and digital teams