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Vice President, Consumer Marketing

Role: Vice President, Consumer Marketing
Brand: Vans
Location: Costa Mesa, CA
Summary: You will be responsible for Americas Consumer Marketing for strategic marketing planning and consumer engagement across all consumer touch points and sales channels. The position will require you to have extensive experience in marketing with a proven track record of delivering innovative marketing strategies that speak to youth culture. You should have a strong understanding and prior experience in brand marketing, the creative process and experiential, digital and social marketing. You will be responsible for leading teams within a creative culture while concurrently ensuring investments deliver against budgets with strong MROI.

Responsibilities:

  • 1.You will support the region and overall brand objectives laid out by our annual and 5-year goals as set by the VP/GM of the Americas.2.You will have the opportunity to be a strong team player with excellent coaching and development skills.

    3.You will work closely with VP Global Marketing to translate global marketing strategies into regional strategies and executions, emphasizing global consistency with local relevancy.

    4.Partner closely with the Americas Marketing Brand Activation leader and team to align all relevant strategies and events within the region.

    5.You will work closely with the Americas sales and product merchandising teams to ensure all marketing activities are aligned with wholesale, DTC and geographic goals.

    6.Your unique and diverse experiences and background enable you to provide differing perspectives to fuel our global growth. Additionally, you are inclusive by nature, value differing points of view and you hire, develop and maintain a team reflective of our global consumer population.

    7.You will construct creative briefs, provide feedback and deliver creative in market strategies that evoke emotion with target consumers, telling compelling stories and delivers to brand strategy.

    8.You will manage the execution of cutting-edge marketing strategies, including go-to-market strategies, brand management, market positioning, key messaging, advertising/media, trade events, web, social media and development of sales collateral representing all areas of the organization.

    9.Identify new market opportunities that can deliver significant revenue and margin growth including the development and implementation of go-to-market strategies.

    10.You will manage and direct team of marketing professionals supporting the organization to ensure coordination of cross-functional activities and team alignment.