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VP, Consumer Insights

Role: VP, Consumer Insights
Brand: Vans
Location: Costa Mesa, USA
Summary: The Consumer Insights function centers Vans around deep consumer empathy and culture to support decision making and strategic initiatives within the brand. You will lead the global consumer insights practice at an ambitious, culture-first organization, for whom the consumer represents the lifeblood and flywheel of everything the brand does, from marketing and retail strategy to product innovation.


  • Build deeply empathetic and holistic understanding of brand consumers, what they care about and how to drive impact, while also providing a window into the next generation of aspirational future consumers we will need to reach
  • Serve as the voice and visionary for our consumer, ensuring consumer insights serves as the foundation for key strategic decisions across brand functions. Extract insights from data synthesis to identify future strategies & opportunities.
  • Collaborate with global and regional partners throughout the organization to ensure that consumer insights translate into positive business outcomes. Develop plans connected to consumer needs, trends and market whitespace, driving distinction and relevance.