Role: VP of Direct Marketing/DTC
Brand: GoPro
Location: San Mateo, CA
Summary: GoPro is looking for a Vice President of DTC (Direct-to-Consumer). This leader will bring critical and creative thinking to advance GoPro’s e-commerce and performance marketing business to the next level. Reporting to the Chief Marketing Officer, this role will help maximize our direct-to-consumer business responsible for forecasting and delivering on volume and revenue targets by engaging and optimizing our world-wide customers.

Responsibilities:

• Oversee all e-commerce and performance marketing
• Build a distinctive, authentic and experiential GoPro digital business for consumers, influencers, and partners
• Grow online commercial results with respect to top and bottom lines, ensuring e-commerce is a strong driver of the overall company revenue projections
• Develop comprehensive digital web strategy to expand customer acquisition channels by maximizing traffic, conversion, and retention
• Contribute analytical rigor, with managing CAC, pricing scenarios, A/B testing, etc
• Collaborate with Sales and Marketing in the design and development of E-Commerce and Marketing programs
• Play a leadership role with our Paid Media teams to increase campaign efficiency and integrate paid media into a holistic multi-channel approach to client acquisition and customer relationship management.