
Womens Marketing Manager
Role: Womens Marketing Manager
Brand: RVCA
Location: Costa Mesa, CA
Summary: Be responsible for increasing demand and revenue, development and execution of go to market calendars, and developing seasonal plans to highlight the brand at retail, on social media and through RVCA E-Commerce.
Responsibilities:
Create and execute an integrated go to market calendar, seasonally
· Develop seasonal plans to highlight stories and key products
· Build and manage women’s marketing budget
· Work with social media coordinator to plan timely posts, in line with the global GTM calendar. Manage posts and promotion strategy.
· Coordinate and execute seasonal photoshoots across all channels
· Work closely with all RVCA Women’s advocates – athletes, creative, etc.
· Manage relationship and budget with all paid media – digital and print.
· Coordinate and execute all Women’s events
· Work with sales team to provide them with strategic sell in tools and content each season.