Role:  Women’s Marketing Manager
Brand: Electric
Location: San Clemente, USA
Summary: Developing and executing seasonal strategies to grow the women’s eyewear business through products, partnerships, social media platforms, influencers, custom content, and events. This role requires highly developed creative and organizational skills to broadcast strategy between internal departments and activate strategies to Electric’s present and future audiences.

Responsibilities:

– Plan seasonal campaigns around brand identity and key products
– Execute GTM calendar alongside Electric’s global marketing team
– Provide product inspiration and feedback for future season product development
– Identify and partner with non-competing brands to grow and promote Electric
– Exhibit clear expertise with Instagram, Facebook, and their paid platforms
– Identify and manage current and new influencer program
– Create custom content with ambassadors, influencers, and brands for social channels
– Plan and execute events