Brand: Banks Journal Collaboration with: Business & Pleasure Co You should buy: *The Jacket *The Shorts (to complete the look) *The Umbrella (deck chairs are also amazing) They Say: Banks Journal presents the Business & Pleasure Co. curated collection. Made in limited quantities, this refined seaside assortment draws inspiration from the shades cast by their modern umbrellas while celebrating contemporary beach culture. No day at the beach is complete without a bit of both Business & Pleasure.
Our Thoughts: If you’re unaware of Business & Pleasure, they’re a new upstart in the umbrella world. Born from a couple of smart kids who’ve been around the industry for a minute, the brand is positioned well for success. For me, I’m digging the look and vibe of what they’re doing. This collaboration just sprinkles a little more glitter on it all for me – two brands I really like coming together.
I’m digging the simplicity of this collection, but am wondering why there’s not a Banks Journal umbrella, etc. (edited, I’ve since been informed there is! There’s an umbrella and beach chairs available – USA only though – see the imagery as it’s been updated…)
I love the Jacket in Slate, and the ability to match with Slate shorts as well. 6 styles are offered in two colors – slate and bone/off-white.
