Brand: Standard Procedure Collaboration with: ZARA Man
Key Features: The use of towel material across several different product styles. The ability to make a collection that would normally give off Boogie Night vibes, a proper elevated feeling of enjoying summertime in a time long gone. The ability to balance their retro vibes with a partner the size of ZARA is impressive.
Standard Procedure said:ZARA® X Standard Procedure, in a first of its kind collaboration. Alongside our 13 piece clothing collaboration collection, @zara@zaraman introduces for the first time, a third party brand and Sun Protection to their stores by stocking the Standard Procedure SPF and core product range. Available now in Europe, the UK, USA and next week Australia Wide.
Our Thoughts: We dig it. The colour palette, the way SP managed to pull the collection back to their colours/materials/vibe so well. The ability to drop a 13 piece collection with ZARA is pretty nuts as well, gotta give congrats there. The embroidered bath robe and the towel are two pieces I’d be looking at, but if you’re into the way SP do things then I imagine you’re eyeing off either matching set. The blue designed shorts/tank/cap combo is elite summertime pool party vibes, if you can pull it off.
