Brand: FORMER
Season: Spring
Model: Dane Reynolds

Thoughts: Not like you see a lot of FORMER on here, I generally have passed over it for the most part. I like the idea of a DTC surf brand, I like that Dane is running point on his own business, and the videos are great. But for the most part, it’s somewhat gone over my head. 

I like this drop though and am a sucker for indigo and hoodies – of which the two are combined in this Devolve Collection developed by Dane himself. The indigo dad hat is also impressive and on point for current hat trends (long as you skip the felt styled festival hats). 

Overall, this is a nice collection that I’m digging. If you want to see more of it all, maybe buy some, hit up FORMER over at the www.